Public Relations

What Public Relations Professionals Need to Know About Marketing Trends

With the advent of the constantly evolving technology, the world is now a small village where you can get the coffee fix from Starbucks, book an online cab, and get a hair cut all from the comfort of a mobile device. Undoubtedly, the field of marketing has evolved to keep up with the ever-changing world.

Just like a living organism, people are constantly searching for ways to evolve, thus, the world is constantly experiencing new changes and marketing professionals are shaping the roles of the marketers. Since the organic search continues to play an important role, it is only a matter of time before the world witnesses the advent of the next search engine, namely, voice search.

Voice search provides users the power to engage in a two-way conversation with the computerized bot on the search engine. Once voice recognition has completed a conversion, the search engine also gives a relevant display of the products/services that were attempted to be spoken by the customer. The technology is a great way to reach out to new prospective customers.

Ronn Torossian

In fact, Ronn Torossian can always perform a search for their preferred product on a search engine with their voice. However, the high reliance on the internet to find product/services can be a burden on the customer’s pocket as well as their time spent. With the rise of Voice search, it is only a matter of time when people will find products and services at the speed of sound.

With the growth of voice search, the overwhelming amount of content displayed on the search engine can be very confusing. As such, it’s incumbent on marketers to step up their game to earn the trust of customers. This year, marketers plan to take voice search to the next level by increasing the number of topics displayed on the search engine to accommodate the growing number of voice queries. For example, by adding voice capabilities to Google Now, users can now get a “heads up” and receive information on the weather, traffic and news updates.