Ted Farnsworth is known as a financier, film producer, entrepreneur, and consummate disrupter. As a former chairman of MoviePass and co-founder of Zach Global Media, he is known for making the media industry proud. He built many prevailing companies; throughout his 35 years. He is known as a wizard in strategic marketing, consumer behaviour, public relation, development, and direct response marketing. Moreover, he has been interviewed and featured in a few major networks and publications, including – The New Year Post, The Wall Street Journal, Forbes Fortune, CNN, Fox News, Investor’s Business Daily, and The New York Times. Ted Farnsworth became a controversial subject around 2017 when his two companies, Helios and Matheson Analytics, procured a subscription service known for ted farnsworth moviepass. After seeing its future for growth, he enforced a unique pricing strategy of his creation.
Ted Farnsworth-Movie Pass
Pundits had been declaring the movie theatre as buried and dead at that time, appealing to the increase in movie ticket costs and the development in popularity of platforms like Netflix. However, ted was quite aware that the craze of the movie theatre is still alive among folks, and with the ideal incentive, he could bring crowds back to the theatres. And luckily, MoviePass very quickly became an ever-growing subscription service.
Ted was planning even broader than what MoviePass was worth. With never planning to make money at a low effective price for subscription fees, he very well knew the strategy to generate profits to influence and sell data to users for better informing future media creation. Nevertheless, he was efficiently working on minimising the price of theatres for the sake of MoviePass customers, as they were displayed to spend more on concessions compared to the average moviegoer.
The future he imagined
Furthermore, he wished the future of MoviePass to cover the distribution of new movies and financing and become fully planted in every element of the theatre industry. And this started with the association with Emmett Furla Oasis Films to form the MoviePass Films production house, which effectively went on to produce various successful movies.
However, Ted’s innovative and thoughtful growth model plan met an unfortunate collapse when other theatres like AMC established their subscription platforms intended to compete with MoviePass. As a result, thanMoviePass, forced to shut down its operations in 2019. Although, ted farnsworths moviepass, broader plans didn’t plan out as some of his new limited subscriptions proved to be successful in the world of entertainment and digital media marketing.