Alexei Orlov is the founder as well as the Global CEO of the famous MTM. It is considered to be a global marketing as well as communication holding group which is underpinned by the own technologies of the proprietor.
The portfolio of all the specific creative companies specialises in creative strategies, social, audience as well as cultural intelligence, content creation and deployment of the media. Alexei Orlov MTM has presently 4 agencies such as NOM, Projects, SSR as well as Camron PR. It works with 120 clients across the world. Presently it has offices in cities like Milan, New York, Shanghai, London as well as Los Angeles.
What job profile did Alexei have before MTM?
Before Orlov founded MTM, he was the senior advisor of the Chairman as well as CEO of Das Group of Companies. Das is considered to be a foreign division of $8B worth of OMC which is Omnicom Group PLC. RAPP hired him as their Global Chief Executive Officer (CFO).
In 2014 after joining the group he witnessed the dramatic turmoil of the company back to the profit with a higher acclaimed rebranding reset as well as a global business. This further resulted in a prominent influx of newer businesses as well as leadership talent around the world.
Initially, he was the Chief Marketing Officer for the Volkswagen Group China. He holds the responsibility for the total marketing as well as branding strategy followed by the position for the whole portfolio of the Volkswagen Brands in the whole of Greater China as well as ASEAN.
How did he bring so many ideas to life?
According to him, to have something in its entirety from the point of the business is kind of an obsession over both realities as well as pace. He is a firm believer in having a clear goal that can be aligned with others and can be accomplished once the work is done properly.
It is mandatory to course-correct as we move further towards a particular goal. No one can predict each as well as every aspect and eventuality. The foremost trick is knowing when to slow down your pace by maintaining honesty and clarity at every step. It is also such an important thing to try to forgive others as much as we do to ourselves. Then one must have a clear vision to turn their ideas into objective realities.